Search engine optimization (SEO) in 2016 has evolved a lot over the past few years. Gone are the days of being able to get a site ranked simply from keyword stuffing or submitting your site to search engines (although many webmasters still engage in both these activities!!).
Now, more than ever, website owners and business owners need to focus on the quality of their content and the user’s experience first and foremost. In this article, Andrew Riedel from topseobrisbane.com (a Brisbane SEO company) goes over two of the major strategies that will be effective in 2016.
SEO Tips For 2016:
1. Great (Fantastic) Content.
The main tip that you are going to want to focus on in 2016 is the quality of your content. It is important to focus on really producing and sharing quality content both on your website and on social media. This is the number one way to get your website ranking well in the search engines because search engines are placing a focus on getting high-quality content in front of their users. Therefore, the better your content, the better your website is going to rank.
Determining what and how much content you need to refer to your competitors; i.e. those sites that are ranking on the first page of Google for your chosen keyword and see what they are offering. Now go and do it better! If you have to write 2000 or more words (I’ve seen pages with over 5000 words) then that is what you must do. Make sure the content is quality; i.e. it must be original (unique) well written, grammatically correct with rich content such as images, videos, and info-graphics. I also wrote an extensive article about writing great content here.
2. Ramp Up Your Social Media.
Another thing that you are going to want to focus on when you are attempting to get your website ranking as well as possible is social media. Social media should be an absolute priority when you are attempting to amp up your SEO efforts in 2016 because it is going to make a huge difference in determining how well your website ranks. Search engines are looking at your social media connections and efforts to truly find the right ranking for your overall website. Be sure to link all of your social media accounts to your website for the best results. Also, be sure to share all of your high-quality content on the search engines and encourage sharing among your visitors and traffic.
Having talked about the importance of Social Media to your rankings I must qualify this a little. I’m not 100% certain there is a direct correlation to ranking, however, if you are building lots of backlinks, and your Social Media is going nuts (viral) then Google might view the backlinks as justification and reward you accordingly?
As you can see, there is plenty that can be done in 2016 to increase your rankings. Be sure to focus on creating and distributing high-quality content. This is going to be the most important and critical thing that you can do. You want to be sure that you are focusing on creating high-quality content because users and search engines are demanding it. This is going to make the biggest difference to your rankings, and it is going to be the best way to get your website higher in the search engines.