Digital marketing and SEO have changed a lot over the past five years. Mobile internet, Facebook and Google’s algorithm updates have made it very difficult for marketers to keep pace with the evolution of the online environment. Now, more than ever, there’s a strong need for dynamic, flexible and highly converting websites.
This means you can’t afford to make an HTML website, put it online and hope to make a nice living out of it.
You have to make sure your website can be adjusted to match the requirements of your target market. It needs to be flexible enough to enable you to sell online courses, digital products, physical items and membership programs. Also, you have to be able to split test various landing pages, as this is one of the most effective ways of improving your conversions.
All these lead to the idea of using WordPress. This open-source platform offers a flexibility and a dynamism very hard to equal. Thanks to the multitude of available plugins, you can tweak your system to suit your needs. You can build an online shop, a membership website, an informational resource or anything else you may need.
WordPress is responsive out of the box. Even the basic theme that comes with the default install is responsive. This means it adapts to the device it is visualized on, offering all users a seamless experience. Since the number of mobile internet users has known a tremendous growth, digital marketers can’t afford to ignore this trend, if they want to be successful. Integrating the responsive web design methodology into a static website could be tricky. This might increase your web development and maintenance costs quite a lot. On the contrary, WordPress comes with all these features already integrated into its core. Moreover, by installing a premium theme, you can have a professional website for only a fraction of the cost of a web development team or freelancer. You can have tons of choices and lots of options to tweak and tune your websites, so improving their effectiveness is only a matter of time. Some of the best premium themes provide ready-made elements you can use in your websites as you want. You can have accordion boxes, call-to-action buttons, price comparison tables and many other elements that can ease your work a lot. Once you understand how to use these items, you can go ahead and start creating impressive websites, without having to write a line of code.
WordPress is the go-to platform for digital marketers because it allows them to focus on developing new products and on finding new ways of promoting the existing ones. Once you’ve got the right setup in place, the system is going to allow you do everything you need. You can track your conversions, watch your stats and improve your on-page SEO optimization without having to leave the WordPress dashboard. This is very convenient, as it allows you to decrease the time spent on administrative issues.
Many digital marketers manage several websites. For them, WordPress is an excellent solution, as it enables them to manage all their websites from a single dashboard. This small feature represents a huge leap in the improvement of the work efficiency. All you need to do is add all your websites to the common dashboard, and then you are going to be able to publish posts, track stats and distribute your articles across your social media channels.
All these recommend WordPress as an excellent choice for all digital marketers who want to focus more on activities that bring them more money, rather than learning how to code so that they can tweak their websites to match the needs of their target consumers. Free, flexible and easy to use, this platform is everything a business owner would ever want. It is also extremely secure and always up-to-date with the latest trends and technology updates. There’s an army of developers working day and night to iron all bugs and solve all problems so that WordPress users can enjoy an almost flawless platform to power their websites. It’s also true that every once in a while hackers manage to break in. However, if you apply all updates as soon as they are released, you should be fine. Just try this platform once, and you’re going to be hooked for good.